What did we do before the internet? I am a member of one of the last generations that will know life before the internet and I still have trouble remembering how we survived without it. I rely on the internet for so many things every day that I can’t imagine my life without it. That sounds very sad, but truthfully, without Google how would I be able to figure out the name of that one guy’s wife from that one movie? My friends and I recently took a challenge to try not to use the internet for a full week. We each lasted about two hours before someone gave in so that we could find out the name of that one lady who wrote that one book. Since this failed challenge I have started to pay much more attention to how heavily I rely on the internet. I use it for everything from ordering food to getting directions and managing my finances. The internet is literally my go-to source for all types of information. Another thing that I have been trying to pay more attention to lately is the way that businesses market themselves on the internet. Before when I used to think about marketing I would think about commercials for skin care cream or beer. Now it seems that every type of business and organization is using various marketing strategies to promote their brand.
I recently was searching for something online and a small advertisement popped up for a local law firm. For some reason I was surprised to see lawyer marketing on the internet so I clicked on the link to check it out just because I was curious. I wondered to myself, “what type of law firm advertises on the internet?” Then I realized, all of them do. Literally, all of them. I realized how crazy it would be if a law firm didn’t have a website or did not promote themselves on the internet. The internet allows businesses and organizations to reach a wider audience more quickly and cost effectively than ever before. Not only is internet advertising fast and cheap, it is also extremely effective. The attorney website that I clicked on had a great website design. The site was professional and easy to navigate and it got me to wondering what other lawyers marketing strategies were like.
I started to click around on the internet and browse through some different law firm’s websites. I realized that website design made a huge impact on my judgement of the law firm over all. If a law firm had a poor website design I felt that I would be much less likely to hire them to represent me in a court of law. If you can’t get your website together how could you possibly be a good lawyer? Maybe my logic is a little twisted there but you know what I mean. An unprofessional website reflects and unprofessional business or organization, or law firm in this case.